Samantha has worked in the music industry for 25 years, mainly in artist management. She is a director of Parker Creative Ltd with her husband Ben Parker, a songwriter, producer and author. Together they have one child.

In 2015, Samantha felt compelled to make a change in direction, blending her personal journey of recovery and spiritual practice to train as an Interfaith Minister and counsellor.

In early 2016, she became a trustee for Music Support UK – a registered charity with the aim to help people in the UK Music Industry suffering from mental, emotional and behavioural health disorders including alcohol and drug addiction.

Samantha has been the chairwoman of a national voluntary organization that supports the friends and families of addicts (2001-2004 and again 2013-16).